Our story

We exist to make every moment of being a boy mom even more magical and joyful.

When we started in 2024, we kept hearing the same question from moms again and again:
“Why is it so hard to find cute baby boy clothes?”

They shared the same frustrations — the boys’ section was always tiny. The styles were limited to dinosaurs, trucks, and sharks. The colors stuck to just blue and gray, while girls had rows of endless options. These conversations made something clear: finding clothes for baby boys should feel just as joyful and full of possibilities.

So we set out to build a brand that finally gives boy moms the thoughtful choices they’ve been looking for.

A brand that reflects their taste, their lifestyle, and the love they bring to motherhood.
We curate outfits that feel at home with your favorite things — soft tones, thoughtful details, and pieces that move as gently and freely as your little one.

Whether it's trendy toddler boy clothes for a playdate, or mommy and me pajamas for weekend cuddles, each piece is made for delicate skin, made for little adventures, and made to bring joy to the everyday - it's boyhood, beautifully dressed.